I have worked in small print shops for about 20 years. Although I have run presses, my work has mainly been preparing images for printing. Originally this was done using darkrooms, process cameras, photo typesetters, negatives and light tables. Now the images are photographed, scanned or created on computers and assembled and modified to suit the intended media.
When we started our business, I created the graphics that were needed for it. A very simple logo to identify us was sufficient. As our business shifted away from movie equipment, graphic design became the main focus of the business and computers began to enter the work flow. A new logo and name were needed.
With the addition of videography to our business the logo was changed again to include more of the arts. The Latona district of Seattle is where we are and the arts are basic to what we do. The expanding arcs are to show that our products are to be dispersed rather than just hang on a wall. This logo is simple to allow for its variation to fit the situation.